« Je roule pour vous » : été 1966

Direction : la plage !

En 1966, le parc automobile – voitures et camions – était en progression très forte mais le réseau autoroutier  presque inexistant, les routes étroites et souvent mal sécurisées, ne permettaient  pas une circulation facile. Lors des week-ends et des grands départs, la route Nationale 7 était encombrée d’une procession de voitures, camions, cars et caravanes coincés dans les traversées des villes et villages où la route « passait à la rue ».

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Rappelons également qu’à l’époque, la vitesse n’était pas limitée, les voitures construites sans sécurité passive, et surtout sans ceintures de sécurité. Le bilan des accidents était effroyable : en 1966, 14 180 personnes perdirent  la vie sur les routes de France (3 645 en 2012).

Automobilistes et routiers : une antipathie  grandissante…

Les automobilistes reprochaient aux routiers de s’accaparer les routes avec leurs camions sales et fumants qui se trainaient dans les côtes puis accéléraient dans les lignes droites,  rendant le dépassement  dangereux.

Les routiers reprochaient aux automobilistes leur inexpérience de « conducteurs du dimanche » et leurs maladresses imprévisibles.

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Comment  faire coexister « pacifiquement »  les milliers de vacanciers  et les camions qui circulaient pendant la période estivale ?

Berliet, compte-tenu de sa position de leader, a voulu défendre la cause de l’ensemble de la profession en valorisant le service irremplaçable rendu à la communauté par le transport routier. Cette promotion était une démarche originale qui devait toucher un maximum d’usagers à la veille des vacances d’été.

Par quel moyen  ?

Des autocollants de couleur jaune au graphisme noir, lisible « Je roule pour vous » placés à l’arrière des camions étaient une idée simple, peu coûteuse et d’une diffusion très large, puisque le « support » sillonnait les routes en permanence. Le nom « Berliet » n’apparaissait pas mais était suggéré à travers les couleurs et les caractères propres à la marque.17

Grâce à son côté « universel », cette campagne a attiré immédiatement la vive sympathie des utilisateurs de véhicules utilitaires – toutes marques confondues – qui s’empressèrent d’aller retirer les autocollants auprès des concessionnaires et succursales. Quant à la population en général, un sondage effectué par la suite confirmait un impact très positif.

Nous tenons à remercier Jean-Pierre Bernelin pour ses informations.

Tous les détails de la campagne « Je roule pour vous » : cliquez ici

Genetics reveals where emperor penguins survived the last ice age

A study of how climate change has affected emperor penguins over the last 30,000 years found that only three populations may have survived during the last ice age, and that the Ross Sea in Antarctica was likely the refuge for one of these populations.

The Ross Sea is likely to have been a shelter for emperor penguins for thousands of years during the last ice age, when much of the rest of Antarctica was uninhabitable due to the amount of ice.

The findings, published today in the journal Global Change Biology, suggest that while current climate conditions may be optimal for emperor penguins, conditions in the past were too extreme for large populations to survive.

A team of researchers, wholesale jerseys led by scientists from the universities of Southampton, Oxford, Tasmania and the Australian Antarctic Division, and supported cheap nfl jerseys from china in Antarctica by Adventure Network International, examined the genetic diversity of modern and ancient emperor penguin populations in Antarctica to estimate how they had been changing over time.

The iconic species is famed for its adaptations to its icy world, breeding on sea ice during the Antarctic winter when temperatures regularly drop below 30 However, the team discovered that conditions were probably too harsh for emperor penguins during the last ice age and that the population was roughly seven times smaller than today and split up into three refugial populations. The distances from the open ocean, where the penguins feed, to the stable sea ice, where they breed, was probably too far. The three populations that did manage to survive may have done so by breeding near to polynyas areas of ocean that are kept free of sea ice by wind and currents. »

One of these polynyas that supported a population of emperor penguins throughout the last ice age was probably in the Ross Sea. The researchers found that emperor penguins that breed in the Ross Sea are genetically distinct from other emperor penguins around Antarctica. Due to changes in wind patterns associated wholesale jerseys with climate change, the Ross Sea has in fact experienced increases rather than decreases in the extent of winter sea ice over the last few decades, although this pattern is predicted to reverse by the end of the century.

Dr Tom Hart from the University of Oxford and one of the organisers of this study added: « It is cheap jerseys china interesting that the Ross Sea emerges as a distinct population and a refuge for the species. It adds to the argument that the Ross Sea might need special protection. »Articles Connexes:

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5 Things You Didn’t Know Could Make cheap michael kors store You Smarter Throughout this article, we’ll be citing scientists, because all of us accept that scientists are smart guys. So how do you think they got the way they are? Genes? A bunch of so called vibram five fingers shoes "education"? What Michael Kors outlet if it turns out that the secret is just those lab coats they’re always wearing? Surprise! Here’s the weirdest thing you’ll read today. Researchers tested a group of participants on their brainpower with something called a Stroop test. The only difference between them was that half of them were dressed in a lab coat when they took the test. Some of the participants wore lab coats, but some of them were told cheap Michael Kors they were actually wearing painters’ coats. Again, they found that those who were wearing the lab coats scored significantly higher, even than those who were wearing the same thing but were told they were for painters. What the hell?The lab coat subjects are on the left. Followed by "seeing a doctor’s coat" and "wearing a painter’s coat
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