« Allez Berliet ! » le TR12 vedette des stades.

Les années 60 sont  une période économique prospère et pleine d’optimisme, riche en innovations publicitaires. Berliet fait ainsi appel à des agences de renom et des illustrateurs audacieux pour coller au mieux aux tendances graphiques du moment. Nous vous invitons à découvrir  ici un trio d’affiches très « sport » !

Jean-François Arrigoni Neri, illustrateur affichiste, est né en 1937. Il travaille pour de grandes agences publicitaires françaises et étrangères et pour de nombreux annonceurs (Renault, Citroën, Honda, Guerlin, Hachette, Larousse…). En 1968, il fournit pour Berliet trois affiches sur le thème du rugby, dont deux sont réalisées avec la collaboration d’un second illustrateur qui signe Bequet.

« Jamais seul avec Berliet, allez Berliet » Havas Conseil / J.F Arrigoni Neri – 1968, imp. des Affiches Gaillard, Paris – 105×78 cm – offset coul.

Le rugbyman en pleine action s’élance puissamment sur le côté. Le ballon qu’il s’apprête à lancer est un tracteur Berliet TR12. La composition en Z dynamique renforce l’impression de mouvement. Le trait est très enlevé, rapide et nerveux. Les touches de pinceau énergiquement distribuées, suivent le sens de la diagonale et donnent l’impression d’une image prise sur le vif, sensation accentuée par les hachures blanches qui soulignent le déplacement du bras droit.

« Petits gabarits ou colosses… allez Berliet » Havas Conseil / J.F Arrigoni Neri  / Bequet – 1968, imp. des Affiches Gaillard, Paris – 105×78 cm – offset coul.

Ici, le TR12 est accompagné d’un camion léger de la gamme K. Au-dessus d’eux surgissent trois rugbymen en plein jeu. Les véhicules sont réalisés par Arrigoni Neri : le trait réaliste et les couleurs franches donnent du corps et de la masse aux poids lourds. Les personnages géants dessinés par Bequet semblent sauter par-dessus les camions. Le trait est souple et délié, d’une exécution rapide, tout comme la distribution des couleurs, façon aquarelle. Les joueurs forment des diagonales pleines de mouvements qui s’opposent à la présentation statique des véhicules et qui occupent tout l’espace.

« Jamais seul avec Berliet, sûr de vos arrières » Havas Conseil / J.F Arrigoni Neri  / Bequet – 1968, imp. des Affiches Gaillard, Paris – 105×78 cm – offset coul.

Le premier plan est occupé par un TR12 dessiné par Arrigoni Neri : le trait est fouillé et réaliste, les volumes et les matières sont rendus en détail et les couleurs saturées donnent de la densité au camion. Apparaissant comme de puissants géants, Les rugbymen dessinés par Bequet sont alignés, bras croisés, comme avant un début de match.  Les lignes verticales ont un effet de piliers mais le trait reste souple, chaque joueur a son individualité et son expression propre. Il se dégage de l’ensemble une impression de force inébranlable.

Sources : LAUDET Christophe.- Les affiches illustrées du constructeur Berliet .- Mémoire de Maitrise, sept 2000.- Faculté d’Histoire de l’Art, Université Lumière Lyon III.

Le Berliet TR12.

Construit entre 1964 et 1973,  ce tracteur de 35 T de poids total roulant avait un poids total en charge de 19 T. Il était doté de la cabine « relaxe » confortable mais non basculable, fabriquée en coque auto-armée composée de grands emboutis soudés électriquement par points, à la presse. Parmi les équipements de série, notons  le poste radio, un projecteur sur la cabine braqué sur l’attelage, un plafonnier qui s’allumait automatiquement à l’ouverture des portières.  Le moteur « Magic » 6 cylindres 135×140, d’une puissance administrative de 32 CV développait 240 ch à 2200 tours/minute. La boîte de vitesses de série était une ZF à 6 vitesses en marche avant et 1 vitesse arrière. Sur demande, une boîte ZF avec relais permettait 12 vitesses en marche avant et 2 vitesses arrière.

The Best Upon The Green Bay Packers

Will you ever think of it? Green Bay is simply just a tiny city having 250,000 of people, but they do boast up professional football team in the National Football League. Though Green Bay Packers are only packed with small number of population, they still have a good number of fans who aren’t missing up any chance of boosting the moral of their team whenever they have an away game. In fact, it is funny to see more Green Bay Packers supporters that the local team at times, and this proves that there is no dearth of support for this fantastic team that plays for the north division of NFC in National Football League. If you believe it is hard to find high quality players from such a small population, think otherwise as it is Green Bay Packers that is the current NFL champion.

As a matter of fact, Packers aren’t really professional like the other teams, not to mention that they are a non profit organization being owned by the community. Packers do have their desirable record within the NFL, having 13 games being won, which is 9 from the time of Super Bowl and 4 right after it. Two of the largest rivalries of Packers are Chicago and Minnesota, with the Packers only having the edge for such great teams for the championship. 27 of Green bay Packers have been inducted into NFL hall of fame, which is proof enough of the caliber of players having played from this team in the past.

Green bay Packers are the third oldest franchise in the history of NFL having been founded in 1919. This is also the only team having such a long name, which has a history behind it. The founder of the team was Curly Lambeau and was an employee of Indian Packing Company, which also agreed for sponsoring the team, so it’s cheap jerseys name has been included on the team’s name wholesale nhl jerseys china and so, Green Bay are still packers for giving honor into the company that donated $500 for the uniforms as well as logos of the players in the year 1919.

However, Green Bay Packers have been experiencing a slide in their fortunes in the championship since 2001 and have not won it since then. However, the matches involved for this team have becoming super thrilling. It happens to be the reason cheap nfl jerseys why the matches of Packers are somewhat sellout and one could surely find it hard buying tickets for watching their game. The accomplishments of Packers in the championship are of such nature that they are regarded as one of the best NFL teams ever.

Packers fans are unofficially called cheese heads across the country, and they are undoubtedly the most loyal and vociferous fans in NFL. These fans actually travel to the entire parts of the country boosting up their morale against others and you could not find their avid fan not wearing their team jersey. One of the records that one would always find in team of Packers is that, their games would always be sell out since 1960.

Get the inside skinny on cheap nfl jerseys china the fabulous diversity of Green Bay Packers Jerseys now in our comprehensive fabsuper guide to East Coast fashion trendiness on cheap nfl jerseys.Articles Connexes:

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